2021
Founded
We’re here to inspire hustlers, creators, and dreamers to push forward and stand out.
To build the strongest fashion line in Tunisia, created for hustlers. BEAM makes pieces that reflect the grind. Stylish, functional, and built to represent ambition, struggle, and growth. Every drop is a reminder of the long nights, the setbacks, and the wins that shape our journey. Our mission is to turn hustle into culture, and culture into style you can wear with pride.
To rise as Tunisia’s leading fashion movement and expand worldwide, powered by a community of hustlers who live the culture. BEAM’s vision is to create a legacy where every drop represents progress, every piece tells a story, and every hustler wears their power with pride.
The principles that guide everything we do
Every piece carries the grind in its stitches. We focus on detail, durability, and style because hustlers deserve clothes that last as long as their hustle.
No fakes, no fronts, no shortcuts. BEAM stays true to its roots. Raw, limited, and real. What you wear is a statement of who you are, not just fashion.
We rise together. BEAM was built by hustlers, for hustlers, and our strength is in the people who rep the culture, share the struggle, and live the journey.
From underground drops to global ambition:
BEAM was founded with one mission: clothes for hustlers.
Dropped our first pieces, and people started paying attention. That’s when the name BEAM began to spread.
Paused to rework the brand. New logo, clearer vision, and sharper goals for the future.
The hustle paid off. BEAM gained attention online, reaching 10K followers and 500K+ views, pushing the brand into the spotlight.
This was the turning point. Multiple strong collections dropped, each representing a chapter of the hustler’s journey.
The hustlers behind BEAM.
Founder, CEO
Leads BEAM’s vision and drives the mission to build the ultimate hustler community.
Founder, COO
Runs operations, handling orders and making sure every drop hits hard and runs smooth.
Chief Design Officer (CDO)
Leads design, creating pieces that capture the culture, the grind, and the BEAM style.
Be part of the revolution. Discover our collections and experience the future of fashion.
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